There’s a lot more to it than that, which we’ll get into.Įven if you’re not in sales or marketing, color theory is still critical. That’s why color psychology (and the meaning of each color) shouldn’t be overlooked.īut as an entrepreneur, you can’t just slap red on your packaging and expect it to work as well as it did for Coke. When you consider that 90% of the information sent to the brain is visual, color theory becomes essential to convey the right message (branding and marketing) and influence people (sales). We live in fast times, and the message must be transmitted instantly and effectively. If your branding is a light, diffuse lavender, that sends a very different message than if your branding is all black. It also sends an instant message about what your brand identity is. No matter what capacity you work with color in your daily life, having a working understanding of color theory will always come in handy.Ĭolor is vital to making a product recognizable and appealing in branding and marketing. That is the idea that specific color schemes are more appealing to the human eye and depend on the context. On a more practical level, color theory also explains how specific colors can be replicated in printing, computers, art, and more – it’s an overarching, multifaceted field.Īt its simplest, color theory creates a logical structure to something we deal with every day but might not always fully understand or have the proper terminology to discuss in detail.īasically, color theory is the set of best practices for picking colors together for harmonious designs and contextual color combinations. It also factors in the messages that colors communicate. It explains how humans perceive color (both physically and psychologically) and how colors mix, match, and contrast with one another. Paul Klee What Is Color Theory?Ĭolor theory is the art and science of using color. Our brains pick up on these wavelength combinations, interpreting them as a phenomenon known as color.Ĭolor is the place where our brain and the universe meet. Objects reflect light in different combinations of wavelengths (radio, gamma rays, and more). Our eyes see something and the data sent from our eyes to our brains interprets it as a particular color. We spend so much time around color that we often assume we know what color is without really thinking about its definition.Īt its core, color is perception. In this post, we’ll explain what color theory is, why color theory matters, the different color models, and how you can more effectively use color in your life. But few of us learn about the fundamentals of color theory.Ĭolor theory can be a valuable tool to not only help us understand more about the world around us but also to create harmonious designs (or decorate your home). That being said, it’s important to know the rules so you know when/why/how to break them.As children, we spend time in school learning about the basics of color. Colour theory isn’t a bunch of hard rules but, instead, is about guidelines. You can use colour theory with ANY medium (including any paint, digital art, markers, etc.). Colour theory is something you can learn, not something anyone is born knowing! - These colour tips are not specific to coloured pencils. Every artist who understands colour theory has practiced and experimented a lot. Example: Yellow + blue + red = brown Yellow + purple (blue + red) = brown Key takeaways for colour theory/complimentary colours: - The best way to get better at colour theory is just to try new colour combinations. Since the secondary colour is made out of two primary colours, mixing a primary and secondary colour is really like mixing 3 primary colours. Complimentary colours (at least in this simple colour wheel) use one primary colour and one secondary colour. Why do complimentary colours make brown when mixed? When you mix all of the primary colours together, you get brown. More detailed colour wheels will show the colours in between (for example, yellow-green between yellow and green). The colour wheel I drew for this video is pretty simple and only has primary colours (red, blue, & yellow) and secondary colours (purple, orange, & green). (Like how complimentary colours can give you vibrant shadows!) What is a colour wheel? The most important tool in colour theory is the colour wheel, which you can think of as a rainbow arranged in a circle. It also tells us about the effects certain colour combinations can create. Replying to There’s a bunch of information I left out in the video, so let me fill in a few of the gaps: First of all, what is colour theory? Colour theory is basically a bunch of practical information that acts as a guideline for how to mix colours.
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